{"product_id":"smart-beauty-plum-hair-dye-permanent-cream-form-with-plex-anti-breakage-technology-for-light-to-mid-dark-brown-hair","title":"Smart Beauty Plum Hair Dye - Permanent Cream Form with Plex Anti-breakage Technology for Light to Mid-dark Brown Hair","description":"\u003cdiv class=\"product-description\"\u003e\n\u003ch2\u003eSmart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSmart Beauty Plum Hair Dye - Permanent Cream Form with Plex Anti-breakage Technology for Light to Mid-dark Brown Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreative home hair coloring made easy Proudly made in the UK, we are a boutique hair color brand helping you achieve your perfect look. Our products use professional dyes for vibrant, enhanced color results and include built-in conditioning properties to nourish and protect your hair. Embrace your individuality with bold shades like Amethyst Purple or radiant Reds for a youthful glow. We create healthy, colorful hair with cruelty-free and vegan formulations. Smart Beauty Permanent Color stands out because it empowers you to achieve vibrant, professional-quality hair color from the comfort of your own home. Designed for individuals who want to express themselves through bold, fashionable hair colors inspired by current trends and celebrity styles. Developed with a focus on safety and simplicity, even for beginners, making creative home hair coloring accessible to everyone. Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant color and healthy hair. Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely color your hair Visit the Store Visit the Store Smart Beauty Permanent Rich Plum Hair Dye with added plex anti-breakage technology Smart Plex, described as ‘the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. Protects your hair against damage \u0026amp; breakage Rebuilds your hairs natural structure Restores your hairs strength, suppleness \u0026amp; volume  1 x Tube of color cream 1 x Bottle of developer cream 1 x Pair of protective gloves 1 x Instruction leaflet Getting Started • Start with dry, unwashed hair • Cover your clothing with old towel\/cape • Wear protective gloves provided • Keep your clock nearby to check development time  • Unscrew the cap of the developer cream bottle • Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap • Squeeze the entire contents of the tube into the developer cream bottle, carefully • Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency • Remove the tip of the application nozzle and immediately start the application  • Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section. • Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes  • Wearing gloves, work hair into a lather • Rinse thoroughly with warm water, until water runs clear • Wash with colour safe shampoo • Towel dry, and style as desired • Smart Colour+plex already contain conditioning treatment, so you do not need to use additional conditioner • For color longevity, we recommend using a color protect serum We take responsibility for our impact on society and the planet The above swatches are for guidance only. Please complete a hair strand test before full application. The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The color will fade with routine shampooing. Color Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the color will be diluted and you risk damaging your hair. Q: How long will Smart Beauty's plum hair dye last? A: The duration of Smart Beauty's plum hair dye largely depends on various factors. Different hair types have varying levels of porosity, affecting how well the hair retains the dye molecules. Hair with higher porosity may experience faster fading, while hair with lower porosity can retain the color for a longer time. Additionally, maintenance routines also play a role in the dye's lifespan. While Smart Beauty uses quality dyes and gentle chemicals to minimize damage, some fading over time is inevitable. To extend the life of the plum hair color, it is essential to use color-safe shampoos and conditioners and avoid excessive heat styling. Q: How does hair type affect the longevity of the plum hair dye? A: Hair type plays a significant role in how long Smart Beauty's plum hair dye lasts. Different hair types have varying levels of porosity, which affects the hair's ability to retain the dye molecules. Hair with higher porosity tends to absorb and release color more easily, leading to faster fading of the plum hue. Conversely, hair with lower porosity may retain the color for a longer duration, resulting in a more extended vibrant appearance. Q: Does Smart Beauty's plum hair dye cause excessive damage to the hair? A: Smart Beauty strives to strike a balance between using quality dyes that provide vibrant colors and gentle chemicals that minimize damage to the hair. While the dyes are designed to be long-lasting without excessively harming the hair's health, it's essential to remember that some fading over time is normal with any hair dye. Proper maintenance and care can help extend the life of the plum hair color without causing significant damage. Q: How can I maintain the vibrancy of the plum hair color for a longer time? A: To maintain the vibrancy of Smart Beauty's plum hair dye for a longer duration, we recommend following a few essential steps. Firstly, use color-safe shampoos and conditioners specifically formulated for colored hair. These products help minimize color fading and preserve the plum hue. Secondly, avoid excessive heat styling, such as frequent use of flat irons or curling wands, as it can contribute to premature color degradation. By taking good care of your dyed hair and following these tips, you can enjoy the vibrant plum color for an extended period. Q: Can I refresh the plum hair color without damaging my hair? A: Yes, refreshing the plum hair color with Smart Beauty's dye can be done without causing damage to your hair. The color can be easily refreshed to restore its vibrancy, and our gentle chemicals ensure that your hair remains healthy throughout the process. However, it's still essential to follow proper hair care and maintenance routines to keep the color looking its best for as long as possible. Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK We’ve been making hair color for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye coloring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure\u003c\/li\u003e\n\u003cli\u003e✅ Darkest plum permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, and lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women\u003c\/li\u003e\n\u003cli\u003e✅ PPD-free, Vegan, cruelty-free plum hair dye. Using UK and European-endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection\u003c\/li\u003e\n\u003cli\u003e✅ Mess-free application. Mix the plum color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience\u003c\/li\u003e\n\u003cli\u003e✅ Smart Beauty is a customer-focused family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShipping \u0026amp; Guarantees\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ FREE standard shipping within the United States (3–6 business days)\u003c\/li\u003e\n\u003cli\u003e✅ 100% money-back guarantee for lost or damaged items\u003c\/li\u003e\n\u003cli\u003e✅ Secure checkout with encrypted payment processing\u003c\/li\u003e\n\u003cli\u003e✅ Shipping via UPS, FedEx, and USPS\u003c\/li\u003e\n\u003cli\u003e✅ Ships to lower 48 states only (no PO Boxes \/ APO \/ FPO)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReturns\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ 30-day hassle-free returns\u003c\/li\u003e\n\u003cli\u003e✅ Items must be unused and in original packaging\u003c\/li\u003e\n\u003cli\u003e✅ Full refund if item is not delivered\u003c\/li\u003e\n\u003cli\u003e✅ Guaranteed delivery within 6–7 business days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePayment Methods\u003c\/h3\u003e\n\u003cp\u003e✅ Credit Cards, PayPal, Shop Pay, Apple Pay, Google Pay, Amazon Pay, Meta Pay\u003c\/p\u003e\n\u003ch3\u003eCustomer Support\u003c\/h3\u003e\n\u003cp style=\"text-align:left;\"\u003e✅ Questions? Contact us at \u003cstrong\u003eSupport@GiftAbay.com\u003c\/strong\u003e\u003cbr\u003eWe respond within 24 hours on business days.\u003c\/p\u003e\n\u003cdiv class=\"seo-data\"\u003e\n\u003cp\u003e\u003cstrong\u003eSEO Title:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeywords:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Beauty \u0026amp; Personal Care\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSubcategories:\u003c\/strong\u003e Hair Care, Hair Coloring Products, Hair Color\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Smart Beauty","offers":[{"title":"Default Title","offer_id":51749572739383,"sku":"CGABL1009756","price":31.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/1560\/1207\/files\/81xaTDjHy1L._SL1500.jpg?v=1772704323","url":"https:\/\/care.giftabay.com\/products\/smart-beauty-plum-hair-dye-permanent-cream-form-with-plex-anti-breakage-technology-for-light-to-mid-dark-brown-hair","provider":"Care.GiftAbay","version":"1.0","type":"link"}